Neil Young’s launch of PonoMusic continues to draw reams of attention. Touting the high-resolution music and player to Billboard, the veteran rocker said he’s pleased that music fans will at last hear music “that’s [sonically] identical to what the artist created” in the studio. “There’s [no longer] that depressing aspect … where you make a record and go, ‘Wow, too bad no one’s gonna hear it [properly]’’” said Young. “That really bothered me, and it bothered all the artists. The testimony of those artists speaks for itself. All they have to do is hear it [on Pono], and they go, ‘Oh my god, thank you. It’s there. It’s what we did.”
Young went on to say the Pono player—which hits the retail market in October—will always be designed for just one purpose. “This rollout of the player is a basic music player,” he explained. “We don’t want to do anything other than play music. We're not a phone. Everything else is taken care of at various levels of quality by other people. It’s not our focus. Anything that gets in the way of us making a great music player, we’re not interested in it. One thing well -- that’s all we do.