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The Central Valley Turns On...

 Psychedelic Poster  Art, 1965-1975  ...Psychedelic rock music flourished in San Francisco, the  acknowledged counterculture capital of the world, during the 1960s and early  1970s, with local bands like the Grateful Dead, Jefferson Airplane, and  Country Joe and the Fish gaining widespread popularity. The artwork promoting  their shows at famous locales such as the Fillmore and the Avalon Ballroom was  as revolutionary as the music itself: wild colors, dynamic composition,  flowing hand-drawn lettering. The posters that came out of San Francisco  during this period have been the subject of exhibits and books, but the poster  art that came out of the Central Valley has not yet received its due. Concert  venues from Fresno to Sacramento and beyond produced their own promotional  posters and handbills for big-name shows, pieces that were as strikingly  creative as their Bay Area counterparts. This winter, The California Museum is  proud to partner with a few major collectors to present over forty of these  rare, low print run posters, many of which have not been publicly displayed  since they were made in the 1960s and 1970s.  The California Museum is located at 1020 O Street Sacramento. The Poster Exhibit starts Novemeber 6th and runs through the end of May.  

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10/28/2010 10:48AM
The Central Valley Turns On...
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