*Elliott Troshinsky, General Manager, KCRA-TV A salesman by trade, Troshinsky runs the most watched television station in the region and has the responsibility to keep a dominant station evolving while not blowing up too much of what's working. It's not as easy guiding a highly watched station as one might think. The Kelly family of Sacramento owned and grew KCRA from the 1950's until the sale to Hearst Company in 2000. Troshinsky has the final say in selecting news management and is ultimately responsible for what we viewers watch on KCRA's local newscasts. KCRA has not lost a 5pm/6pm newscast during ratings since 1998. You must change with the times...but if you're dominant, how much DO you change?
*Cheryl Dell, Publisher, The Sacramento Bee. If you think "nobody reads the papers anymore" just do something wrong and it ends up in the BEE.....your neighbor will find it. The BEE still has a circulation of 280,000 people, and 325,000 on Sunday. All local TV and radio stations peruse the morning BEE to see what they'll be covering that day. All major newspapers have less readership, but then again, erosion has affected TV News in an alarming way too. The BEE is still the ledger of record in this town...and the fifth largest newspaper in California.
*Marcos Breton, Columnist, The Sacramento Bee. The wordsmith of the city. Every paper has a go-to guy who speaks either to...or for the city. Breton has evolved into this role as the Bee's soul. He usually speaks up for the downtrodden and those affected by immigration issues. He also doubles as a crisp sports columnist.
If he doesn't like you, you're toast. See Fargo, Heather or the Maloof family for details.
*Jeff VonKaenel, Publisher, Sacramento News&Review. The anti-Bee weekly paper, the N&R is free and with a weekly circulation of 74,000. Every coffee shop and midtown eatery has copies laying about. The N&R does a nice job with layout and going underground to investigate stories. Block out at least an hour to get through it.... if you don't mind the seemingly endless adds for massage parlors and tattoo houses. They are, in many ways preaching to a liberal choir but it seems their readers wants to read it anyway.
*Doug Elmets, Elmets Communications. KCRA-TV uses Elmets frequently as a commentator to dissect political situations and elections. All that while Elmets holds down his day job as a communications whiz AND being the advisor to area Indian Casinos. He's got his hands in a lot of pies. You could see him on TV one night defending something done at Thunder Valley casino, and the next morning appearing in the KCRA newsroom talking about Reaganomics or "why Iowa went heavy for Hillary". Are the lines blurred here? It's nice to be that glib and in demand.
He's smart and a great sense of humor.