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Well, they kinda look like Cheetos....

Close to 50 carrot growers have banded together for a $25 million marketing campaign to get people to consider carrots instead of junk food for those lunch-boxes.  The growers have hired an ad agency  to come up with an ad and branding campaign that will make baby carrots just as hip and  appealing (or more so) than junk food ads for children's lunches. The new campaign sees baby carrots packaged in Doritos-like bags.  They’ll be putting catchy slogans on billboards and packs: " Baby carrots: the  original orange doodles."  There are even plans for a phone app powered by the sound of folks munching carrots in real time.  The campaign will also air TV spots that tout baby carrots as extreme, futuristic and even sexy.  Sexy? And finally, there will even be special seasonal tie-ins. This Halloween will introduce us to "scarrots."  Yikes! And as the family that gives out baby carrots instead of candy on Halloween, start saving up for the therapy your child will undoubtedly need…

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09/03/2010 3:04AM
Well, they kinda look like Cheetos....
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